For event and leisure

START UP A CHILDREN'S ENTERTAINMENT BUSINESS

STEP4. MARKETING - ADVERTISING

Time to market and advertise your business
After lots of planning, complying with regulations and purchasing new costumes, face painting accessories, disco equipment etc your children's entertainment business is finally up and running. Now all you need to do is tell everybody about your new business and that your entertainment or face painting services are now available for children's parties, functions and events.

Although the initial set up cost is relatively small compared to many businesses and if you are only running your children's entertainment business part time the urgency and pressure to produce bookings quickly is somewhat reduced, you may be happy to rely on word of mouth, friends and family. Saying that, friends and family soon dry up which leaves you back looking for bookings. You know that you will be offering the best show or face painting experience at the best prices for miles around, but nobody else will know.

Many children's entertainment businesses struggle due to simply not being able to find work. The reason they never found any work is because they couldn't see the sense in parting with any more money for advertising their business to the right audience. Marketing and advertising your business will cost you some money, it's part and parcel of being in business, advertise your new business and let party organisers know you exist.

Hopefully we can give you a few ideas and money saving tips to help you start promoting and advertising your children's entertainment business. To continue reading on please use the key points navigation bar.
 

KEY POINTS

Time to advertise
Your entertainment business is up and running, now you need to tell function organisers that you're available.
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Advertising
What are the best types of advertising that will really work for entertainment businesses?
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Getting into events Useful advice and our tips on how to obtain bookings at events and shows.
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Promotional ideas
The simple, least expensive methods often work the best.
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On the internet
A website will make your business more accessible to U.K event organisers.
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