Everything you need to help start your own mobile event catering business for free.
Useful business advice, help, ideas and tips
to get your new mobile outdoor event catering business started.
START UP A MOBILE CATERING BUSINESS
STEP5. EXPANDING - GROWING
Diversify into other areas Expanding your business opens up a wide range of opportunities to diversify
into other areas of mobile catering. Your business may be working very well at
the moment selling traditional hot dogs and burgers, so you may be planning to
purchase another catering trailer to sell the same proven products, but food
trends change and event organisers requirements also change, if hot dogs and
burgers go out of fashion next year you don't want to be stuck with two catering
trailers fitted for selling identical products.
Building up a fleet of different specialist
catering units rather than selling all the same products can help reduce the
risk of expanding by keeping your business flexible enough to be able to adapt
to food trends and event organisers changing requirements. Guaranteed if you've
got two catering trailers selling hot dogs and burgers everyone will want
everything but. Look at possibly adding a specialist unit such as savoury or
sweet crêpes, coffee or juices, pancakes or donuts, fried chicken or prawns,
oriental foods etc.
We've all heard the saying "don't put all your
eggs (or hotdogs) in one basket". Advice well worth taking notice of. However,
if you're building a mobile catering business around a particular food product
perhaps a franchise, you may find it more difficult to diversify into other
areas and other products.
KEY POINTS
Time to expand Your bookings are increasing, but is it the right time to think about
growing your business? Find out more
Borrowing to grow
Is it possible to expand your mobile catering business without increasing your borrowing? Find out more
Financial planning Plan your finances before you take
the leap and expand your business.
Find out more
Diversify Don't put all your eggs (or hotdogs) in one basket. Find out more
Employing help You can't keep doing everything yourself and you will need to employ at some
stage.
Find out more
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