For event and leisure

START UP AN EVENT EQUIPMENT HIRE BUSINESS

STEP1. PLANNING

Find an untapped niche market
When you think of setting up an event equipment hire business you automatically associate it to include marquees and catering equipment. Rarely do you think of novelty fun food equipment such as popcorn, candy floss or hand operated soft ice cream machines nor do you often associate fete/funday side show games, amusements and stalls with this type of hire business.

There is a large, growing, untapped market for fun food and fete equipment and with a limited amount of hire businesses specialising solely in this area of hire makes it an ideal opportunity for any new startup business looking for a way into the event hire market.  

There's nothing wrong with deciding to stick with hiring out marquees and general function catering equipment but for a small business startup this can involve a lot of initial capital outlay. With existing hire companies already specialising in marquee and catering hire in your area you need to find a niche market that will allow you to move up to the bigger equipment as your customer base increases and as your business grows

 
 

KEY POINTS

CHECK LIST

The initial idea
Have you ever considered starting your own event or fun food equipment hire business?
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What's involved
It looks so easy, but what's it really like running your own hire business?
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Where to hire out
Plan where your customers will be and how you target that audience.
Find out more

A niche market
Fun food catering equipment and fetes games hire is a growing area.
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Business plan
Financial planning is essential for your new event hire business to work.
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