For event and leisure

START UP A MOBILE ICE CREAM BUSINESS

STEP1. PLANNING

Where to trade
Plan where your customers will be and where you can legally trade. Before committing yourself to starting a mobile ice cream business careful consideration has to be applied to where you are actually going to be able to trade. As mentioned previously the general feeling that you can just pull up anywhere, open the hatch and start selling to passer buyers is a complete myth.

There are three main ways of establishing a mobile ice cream business, firstly by trying to locate regular permanent sites whether it be on a DIY store front, garden centre, at markets, high street positions etc. The second way is to attend events and shows during the summer weekends. The third and best way is to combine the two, try to locate permanent positions from Monday to Friday and make your new mobile ice cream business available for local weekend events. By using the third suggestion you will be able to provide a steady weekly income and will have the option to top up that income from earnings at weekend events.

Building residential ice cream rounds is an option but one that needs to be looked at and researched very carefully. This is an area of selling ice creams that can sometimes lead to nasty disputes with other ice cream sellers as occasionally highlighted by the media and press. Ice cream van business owners that have spent many years building a round in a particular area have been known to rigorously protest when their livelihoods appear to be threatened.            

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KEY POINTS

CHECK LIST

The initial idea
Have you ever considered starting your own mobile ice cream business?
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What's involved
It looks so easy, but what's it really like running your own mobile ice cream business?
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Where to trade
Plan where your customers will be and where you can legally trade.
Find out more

Be imaginative
Adapt and offer new ice cream products without big changes to your mobile ice cream business.
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Business plan
Financial planning is essential for your new mobile ice cream business.
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