For event and leisure

START UP A MOBILE CATERING BUSINESS

STEP4. MARKETING - ADVERTISING

How to start applying for concessions at events
Your first reaction is probably to rush out and buy all the local papers and publications that have events listed and get on the telephone to the organisers. Before you do, stop and take a few minutes to read the next paragraphs, we might be able to save you a few pounds and we will definitely be able to bring the events and event organisers to you.

Up until the introduction of the internet the only way to get into events was to source every single event, find the organisers contact details, prepare a detailed professional letter about your business with a recent good quality photo of your catering trailer or stall, then hope that you may be invited to attend or tender for a concession at the event. Vice versa, the only way for event organisers to locate mobile caterers was to visit other events, by word of mouth or to continue using the same mobile caterer they've had for the past god knows how long, whether they were good or bad.     

That system is rapidly becoming a thing of the past, many event organisers can now source for themselves a different mobile caterer every year for their event, change the theme of the food to suit the theme of the event and the standards of mobile catering at events has greatly improved as a consequence. This advance in technology has taken many stubborn existing mobile caterers by surprise, particularly where they thought they had pitches at events sewn up year on year.

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KEY POINTS

Time to advertise
Your new mobile catering business is up and running, now you need to tell everybody that you're available.
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Advertising
What are the best types of advertising that will really work well for your mobile catering business?
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Getting into events
Useful advice and our tips on how to obtain pitches at events and shows.
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Promotional ideas 
The simple, least expensive methods often work the best.
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On the internet
A website will make your business more accessible to U.K event organisers.
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