For event and leisure

START UP A MOBILE CATERING BUSINESS

STEP4. MARKETING - ADVERTISING

Business cards, you'll be surprised how many times you're asked for your business card at events by other event organisers trying to source mobile caterers for their own events. Although this practice is slowly dying out as many event organisers are sourcing mobile event caterers via websites such as countyfetes, it doesn't hurt to have a few business cards at the ready should anyone ask for one. Your contact details never look very good written on the back of a napkin. If you can, try and get them laminated to keep them fresh looking and grease free and include a photo of your catering trailer or stall, don't forget to include your e-mail address and website address if you have one.

Workwear and clothing can also be branded with your business logo, business name and telephone numbers, you could even put your website address on the back of polo shirts and on the front of baseball caps, providing the address is not too long. Whatever you do, try and keep it professional looking, easy to read and not over the top with too much artwork and loud colour schemes.

Give your customers something to read while they are queuing. Provide a well placed, covered notice board with more information about your catering services and how to contact you, if you have an "A" board with your menu on don't forget to include your business name and telephone number.

For many more marketing and promotional products who take a look at our marketing directory of business services for more ideas and products.

 

KEY POINTS

Time to advertise
Your new mobile catering business is up and running, now you need to tell everybody that you're available.
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Advertising
What are the best types of advertising that will really work well for your mobile catering business?
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Getting into events
Useful advice and our tips on how to obtain pitches at events and shows.
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Promotional ideas 
The simple, least expensive methods often work the best.
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On the internet
A website will make your business more accessible to U.K event organisers.
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